![]() ![]() App discoverabilityĪpp discoverability is how your app can be found in an app store. ![]() A good ASO strategy is critical for game developers to succeed in the mobile games space – and it’s important it’s done correctly.Īpp store optimization is generally broken into two categories, app discovery and conversion optimization testing. Game ASO (app store optimization) highlights your game’s unique selling points and drives users to understand what to expect when they play your game. ASO entails increasing your mobile game app’s visibility in digital stores (such as the Apple App Store, Google Play, Steam, etc.) by directing traffic to your games’ product pages and driving up the conversion rate to increase downloads. ![]() Think of app store optimization much like search engine optimization – but for an app store. What app store optimization is – and why it’s important
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